November 12th, 2009
A logo creates a large portion of your brand. It iss usually one of the first things a customer sees and helps them form an opinion about you and your company. One of the rules of thumb about logos is that they need to be able to be used across multiple mediums (print, screen, etc.) and still look good. And for print materials, they should still look good when reduced to a black and white or grayscale color setting. Inevitably someone will photocopy a document with your logo on it. Your logo should still look decent when reduced to black and white or grayscale.
The next important thing for a logo is that it should be simple. If you look at famous company logos you'll see what I mean.
You'll notice that they all reduce to black and white very well. Your logo should also be able to stand the test of time. In a few years, your logo will begin to feel a little stale, and you might want to update it. Having a simple logo makes this process a lot easier. Here are some examples of before and after logo designs:
Burger King:
I believe the initial tone that you set for a company logo, etc. helps determine the look and feel of all of your marketing from here on out. As such, I think it is important to examine the elements that make it up and ensure that you are projecting the image that you want to project right from the beginning. .
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March 19th, 2008
Here are some sneak peeks at some sites we’ll be launching in the next month or so Here are a number of projects we’ve recently completed (click screenshots to view sites):
ProSand Hardwood Flooring (Indianapolis, IN) – web design & development
Upright Sound (Cranston, RI) – web development
Universal Properties Group re-design (West Warwick, RI) – web design & development
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March 19th, 2008
Redwing Studio finished a number of projects in January and February. We recently launched a new custom blog for the awesomely talented (and super kind & wonderful) photographer Drew B. Redwing created a new design and custom programming for her blog including AJAX, PHP, and FLASH. Here's a screenshot and link:
Back in January, Redwing completed another site for Name Media: Flyfish.com. We performed all the programming for the site including converting all the existing data in a home-grown content management system over to WordPress (a monumental task) and 11 custom plugins for WordPress. We even created a custom search plugin for users to be able to search their directory using the data in their custom fields. With this project we pushed the boundaries of using WordPress as a content management system and radically extended the normal WordPress functionality. Take a look around:
Based on our work on Flyfish.com we were asked by Name Media create video sections for two of their other sites: Biking.com and Cycling.com. You can check out the video sections by using the links below:
http://www.biking.com/video
http://www.cycling.com/video
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